All Focus products is born of a passion motivated by the love of the sport. Everyone involved in the creation of the Focus range is inspired by the pursuit of the finest in cycling technology.
In order to meet the performance criteria that let top-flight cyclists reach the top of their game, Focus is intent on embracing and developing cutting-edge innovation to empower our riders.
Our quest for perfection in Focus products is embodied in the phrase ‘German Engineered’. Every member of the Focus development staff strives towards the exacting standards behind this philosophy.
Passion. Performance. Perfection. At the core of everything we do.
Focus Whistler Core Hardtail MTB '18
Focus Whistler Core Donna 27.5" MTB '16
Focus Whistler Evo Hardtail MTB '18
Focus Whistler Elite Hardtail MTB '18
Focus Izalco Race Ultegra Carbon Road Bike '18
Focus Izalco Race 105 Carbon Road Bike '18
Focus Raven Rookie 1.0 16" Kids Bike
Focus Crater Lake Lite All-Round Bike '18
Focus Cayo Disc 105 Carbon Road Bike '17
Focus RC Winter Jersey '18
Focus Crater Lake Lite All-Round Bike '17